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The art and science behind every great product demo

October 14, 2021
An effective demo speaks directly to your prospect’s needs. The challenge for sales engineers is creating tailored demos at scale. Here’s how it’s done.
Amy Gesenhues

The anatomy of great demos that win deals

October 13, 2021
What makes a demo great? Is it personalization? Icebreakers? A comprehensive product story? Can a “great demo” even be quantified? As it turns out, yes.
Michelle Bonsu