New AI agents turn every Demostack user into a demo champion and every demo into a self-serve GTM engine.
San Francisco, June 3, 2026 - Demostack, the enterprise-grade product simulation and demo automation platform for go-to-market teams, announced the launch of two new agentic AI products: Demo Partner and Builder Agent. Together, the agents transform how enablement and revenue teams build and deliver product demos, reducing the time, expertise, and headcount required to scale tailored, on-brand product simulations across the entire GTM motion.
For years, demo creation and delivery have been bottlenecked by two structural problems. Building a great demo required deep technical expertise and constant reliance on a small group of demo champions, R&D, or design. Delivering product showcases required a live human in the room, forcing sales engineers, customer success managers, and product leaders to repeat the same walkthrough to every new hire, partner, prospect, and customer. Demostack’s new agents are built to eliminate both bottlenecks.
"Teams are being asked to deliver more with less, and the pressure on go-to-market is only building,” said Dan Katz, General Manager of Demostack US. “It’s no longer just the established category players competing for the same buyers - AI-native challengers can stand up a credible product with almost no headcount. In that environment, the team that tells its product story most clearly wins. That’s what Builder Agent and Demo Partner are built for. Builder Agent lets anyone build high-fidelity product simulations tailored to any GTM use case - sales demos, training labs, enablement, lead generation… without having to master a new set of tools. Demo Partner makes sure that product story gets delivered consistently, every time."
Demo Partner in action: users define an agent’s identity, persona, and area of expertise in a few guided steps, creating a self-serve enablement engine for every demo.
"Demos have always been one of the highest-leverage moments in the entire go-to-market motion, and one of the hardest to scale," said Rotem Maya, Head of Product at Demostack. "With Demo Partner and Builder Agent, we're putting an agentic crew behind every product use case. Anyone on a GTM team can now build a tailored, on-brand demo in plain English, and every demo can present itself, live or self-serve, extending the expertise of your best sales engineers to every touch point of the GTM motion. This is the future of product storytelling: AI-native, infinitely scalable, and grounded in your story."
Builder Agent: Any Demostack user is now a Demostack champion
Builder Agent is an intelligent orchestration layer that bridges the gap between a user’s vision and the Demostack technical suite. Whether teams need to swap out branding, update datasets, or perform complex global edits, they no longer need to hunt through menus or rely on a dedicated expert. By simply entering a natural-language prompt, the agent analyzes the request and automatically generates an optimized modification kit, selecting the precise tools needed to execute changes instantly.
With Builder Agent, users can describe their vision (for example, “Change all instances of ‘Acme Corp’ to ‘Global Industries’ and update the primary theme color to emerald green”), review a proposed plan of modifications, refine the changes, and apply them in real time. Builder Agent is purpose-built for sales engineers, SE leaders, marketing teams, and individual sales reps who need to create personalized, on-brand product simulation experiences, without waiting on R&D or design.
Demo Partner: Every demo becomes a self-serve enablement engine
Demo Partner is an agentic layer that sits on top of an interactive demo. It is trained on the customer’s story, follows the steps the team defines, and presents the product the way the best sales enablement champions would. Demostack’s Demo Partners speak about, and navigate software applications with proficiency, expert-level knowledge and consistency that enterprises demand.
Demo Partner is purpose-built for enablement at scale, unlocking new use cases across the GTM motion:
- Internal enablement at scale: share a feature demo with a dedicated training agent instead of running another live session for new hires.
- POC self-guided exploration: share a sandbox with a sales agent so prospects can walk through key flows on their own time.
- Customer “what’s new”: share a sandbox with a customer education agent so accounts can explore new features without booking a call.
- Partner onboarding, give partners a guided walkthrough that’s always on, always on-brand.
About Demostack
Demostack is the enterprise-grade product simulation and demo automation platform for modern go-to-market teams. Demostack lets revenue, marketing, and enablement teams create high-fidelity, on-brand product simulations and deliver them at scale, accelerating revenue velocity, scaling product expertise. Hundreds of leading companies trust Demostack to power their demos. Learn more at demostack.com.
