Trust, AI and the Sales Engineer
Webinar
AI is transforming how customers buy, and how Sales Engineers sell. In this exclusive webinar, John Care, author of Mastering Technical Sales, reveals insights from his latest global research on the future of the SE role. Discover how AI is reshaping demos, discovery, and technical prep - while making trust, problem-solving, and human connection more critical than ever. Learn what it truly means to be a Trusted Advisor in the age of automation - and how SEs can stay indispensable through 2028.
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What you‘ll learn
How AI is transforming discovery, demos, and technical prep without replacing human connection
Key insights from 38 global SE leaders on the future of technical sales
What the “Future Sales Engineer” must master to thrive in an automated, digital-first world
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