Demostack raises $34 million Series B!


Author: Jonathan Friedman
Last updated: Published:

We’re excited we’ve closed our Series B with $34 million, bringing our total funding to over $50 million!

We are incredibly thankful to all our new and returning investors. This round was led by none other than Tiger Global Management with participation from Bessemer Venture Partners, Amiti Ventures, GTMfund, Operator Collective, and StepStone.

Founded two years ago, our team set out to create something truly special, something businesses had needed for decades… The ability to create tailored product demos for every live sales call in minutes.

Demostack’s unique technology allows our users to spin up a fully functioning demo environment in minutes, that can be edited with a point and click. This perfect product clone is used to craft a product story that resonates with each specific buyer.

Compelling product stories are a significant competitive advantage, enabling revenue teams to deliver world-class product demos at scale -- better engaging prospective customers, shortening sales cycles and increasing win rates.

As our Co-Founder and CEO Jonathan Friedman says:

The recent investment further positions us to become the market leader of demo experience solutions for the industry and allows us to continue to invest in R&D, innovation, and global growth… It is now more important than ever before to deliver a great product demo, and the reason is two-fold: remote selling is here to stay, and buyers expect a seamless, personalized buying experience. We built Demostack to help sellers adapt to this market shift.
Demostack Founders, CTO Aaron Hakim, CEO Jonathan Friedman, and CPO Gilad Avidan

BlueVoyant, an internal and external cyber defense platform, and one of our newest customers is already seeing an impact. “We used Demostack for a multi-million dollar RFP and it allowed us to showcase the value of our product with a much stronger story in the demo," said Bryan Rowland, director of solutions architecture, BlueVoyant. "That was all the ROI we needed in one call."

With our new funding, we will continue to grow our global footprint, with additional R&D resources, sales, and marketing across the U.S. and Europe, Middle East and Africa (EMEA).

We will also continue to position ourselves as the category leader of demo experience solutions for midmarket and enterprise organizations.

Want to hear more about Demostack? Here's what some of our investors have to say...

John Curtius, Partner at Tiger Global:

Before Demostack was created, sales teams would have to work with their engineering team to add and manipulate data in their demo environment, often requiring weeks of work and greatly limiting their ability to showcase their product's value with the prospect... Demostack has changed the game for software sales, and we are glad to be a part of it.

Adam Fisher, Partner, Bessemer Venture Partners:

We are excited to continue to invest based on the success that Demostack has already experienced this past year... We expect that sales teams will soon only need to bring two things to a meeting -- a slide deck and a Demostack product demo.

Amit Bendov, Co-Founder and CEO, Gong

The demo is arguably the most important part of the deal cycle, but until now sales organizations have been stuck with the status quo of unstable, lackluster demos. The innovation behind Demostack makes it possible to showcase compelling demos on every call, creating a snowball effect on revenue and win rates. Demostack will soon become a household name in the sales tech stack.

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