Demo HQ Day

We brought together the best in the business to discuss how to think strategically about the demo operation, methodologies to build for scale, and how to do more with less.

Demo HQ Day Sessions

Watch all of the sessions below.

Demo ops: A cross-functional transformation

In this action-packed panel, we'll walk through what that transformation looks like across your GTM teams, with the Demo HQ as your command center.

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Your playbook for running a world-class demo operation

This session will walk through your playbook for running a world-class demo operation, like how to create the right assets, deliver them at scale, and leverage demo analytics to better spot what's working (and what isn't).

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Demystifying the demo solution landscape

This session will break down the various types of demo technology, who plays where, and what use cases are best suited for each.

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Building the SE/AE partnership

Learn tactical measures to bridge the gap between SE and AE. Strengthening this relationship will not only lead to better demos but also to closing bigger deals faster.

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A fireside chat on product-led sales

Watch this fireside chat with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom, for a deep dive on how they've built a truly successful PLS motion, and their learnings along the way.

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How to scale SE resources without burning out your SEs

How can you scale your SE resources without stretching your team too thin? This session will cover practical ways that Gainsight, Xactly, and BetterCloud are solving this problem.

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Introducing the Demo Maturity Model

Demostack CEO Jonathan Friedman will walk through The Demo Maturity Model, a methodology to help your sales org determine when to show what - so you can minimize the input needed from the buyer, and maximize personalization.

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Recent Webinars

How to build your demo infrastructure for scale in 2023

Let’s face it: technical security information can feel dry, making it easy for your audience to check out - and your pitch to fall flat. But storytelling is what makes your buyer connect with your message and understand the value of your offering. It’s what makes cybersecurity relatable.

In this session, we’ll walk through what makes a story stick, practical ways to integrate storytelling into your sales process, and best-in-class examples of who’s doing it right in cybersecurity.

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Increasing Deal Velocity with a Modern Demo Experience


Is your demo like a game of whack-a-mole? Or, is it the golden ticket to your next customer?

In Part 2 of our series, join our Sales Engineer experts, Kerry Sokalsky and Dan Katz, for a live conversation to help you get out of the demo weeds and focus on the prospect win.

Learn how your demo can help lead the prospect conversation and close business faster.

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How to build your demo infrastructure for scale in 2023

Be honest - is your demo environment the best representation of your product? Start 2023 with a demo environment that can back up your business goals.

This is Part 1 of our 2-part series, where our expert panelists Jakub Suchy and Dan Katz will highlight the biggest issues when building in-house demo environments vs. buying a demo solution that can meet your specific needs.

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Let's level up your demos

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