How to create the connection: Crafting the right story to accelerate demo to deal


Learn how to leverage storytelling to create a memorable and engaging demo.

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What you‘ll learn

  1. Crafting a story with your demo in mind

    Learn how to wrap a story around your demo

  2. Discovery creates an opportunity for connection

    How great discovery leads to better understanding of what is important to your audience and how to connect with them.

  3. Leverage metaphors, analogies, and similes

    How and when to use stories to support pain points, solutions, and expertise

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