The Challenge
Let’s face it: demoing a cybersecurity product is no small feat. Synack had to speak to a wide range of personas—from security analysts to CISOs—each looking for something different. Their old demo setup relied on a staging environment and automated scripts to populate fake data, but it had some serious drawbacks:
Too Complex
A single static demo couldn’t meet the needs of all their varied audiences.
Time Drain
Keeping the environment up and running took up to 20% of a solution engineer’s week.
Risky Business
Demos would sometimes break during key meetings.
Hard to Access
Only a handful of technical folks could run them, which
The Solution
Synack wanted a demo experience that was flexible, scalable, and secure. With Demostack, they got just that:
Custom Demos for Every Persona
No more one-size-fits-all. Now, demos are modular and tailored to each prospect.
Secure Sandboxes
High-fidelity clones of their platform eliminate concerns about sensitive data or system outages.
Anyone Can Demo
AEs, CS, and even marketing can now spin up demos on their own—no technical help required.
Reliable and Repeatable
Demos just work, even in mission-critical moments.
Rolling It Out
Synack didn’t just plug in Demostack and hope for the best.
They revamped their approach to demos:
- Built a modular demo library mapped to personas and use cases
- Used deep links to give reps instant access to the right demo, every time
- Freed up their engineers to focus on actual product development
Demostack Impact
The results speak for themselves:
Shorter Demos
What used to take an hour now takes 10-15 minutes—without sacrificing impact.
Empowered Teams
More people can run demos, and fewer bottlenecks mean faster sales motion.
Higher Conversions
Personalized, snappy demos keep prospects engaged and move them along faster.
Cost Savings
They cut the hidden costs of demo maintenance (which added up to more than a full-time salary!)
Key Takeaways
Tailored, modular demos resonate better with prospects. - Empowering go-to-market teams with self-serve demos reduces engineering lift. - Predictable, secure demo environments build trust in the sales process. - Modern demo platforms like Demostack help companies scale smarter, not harder.
About Synack
Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. Synack is committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results.
